The use of camera shots and positioning in the Juno trailer is effective in the way that it shows various stages in the narrative, and reflects the conventional elements of the coming-of-age genre. These various shots show the strain and pressure that Juno is put under as a pregnant teenager, for she feels that she must now become independent and strong for herself and for her child. This suits the coming-of-age genre in that Juno must learn to become responsible and find a sense of indentity within herself. This is why she is often in shots alone, as it shows the struggle that she must undertake alone. The other characters in her age group, such as Paulie, are also shown alone in shots, to show the conventional identity struggle that most teenagers face. This is effective for the trailer, as it creates a relatable aspect for the film's niche audience.
As well as this, other shots of Juno and her friends show the childlike aspect that still remains in Juno, as a teenager, and it again brings a relatable aspect for young people, and how she struggles to be responsible, as she is only young but is pregnant. The trailer shows Juno in high angles most of the time, to show her vulnerability in such an age.
The shots of some adults, such as Juno's parents, shows that they are mature characters, and the shot reverse shot when they are in conversation with Juno creates the effect that the parents are people that Juno should aspire towards at this point. Other characters, such as Rollo, who is also an adult, provide humour to the plot, such as at the start of the trailer, which contributes towards the light-hearted atmosphere intended to be conveyed in the trailer.
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