Editing transitions in the Juno trailer

Within all movie trailers, editing is used to create a specific atmosphere to the film, with the intention of attracting its target audience whilst doing so. Through the editing transitions, as we have found in the Juno trailer and in others, the trailer is given the purpose of telling the story briefly, whilst leaving some ambiguities for the audience as well. 

 
In this clip, the cut is used as the car goes from house to house over an unknown period of time. This is effective in telling the story through the trailer, as it shows the audience the difficulty that Juno would be facing in this context, and it allows a deeper undertsanding into what is being conveyed through this film.
 

The use of shot-reverse-shot in this part of the trailer suits the conventional themes of the coming-of-age genre. The fact that Juno is alone in the shots, in comparison to her parents, shows the distance that exists in identity, for she is a teenager and they are adults, and within this film, Juno struggles with her identity and what she really wants in life.

 
The use of cut-away in this clip again presents a convention of the coming-of-age film, with the theme of the main character having to come to terms with adulthood. The pregnancy test represents the adulthood, and establishes to the audience that this is what will drive the narrative. But, the dialogue that exists between the man at the store and Juno tells the audience that such a situation will be presented light-heartedly, rather than seriously.

 
The dissolve transition is used in this clip, and it is effective, because it shows the audience that there is a difference between them, and a sense of difference is again created.

 
This clip appears at towards the end of the trailer, and shows the pace of the editing to speed up. This is effective in telling the story, as it presents that Juno feels overwhelmed by her pregnancy and the pressures of being a teenager in a high school setting. In some sense, this presents a relatable element for its target audience, whilst exaggerating a struggle for identity through the use of Juno's pregnancy. The fast paced editing at this point makes the audience understand why Juno should be overwhelmed, and creates a personal connection when watching the trailer.

Overall, the use of editing transitions are extremely important within the trailers of a film, as it contributes towards telling the story and presents the conventional coming-of-age elements that the niche target audience looks for. When editing our own trailer, it would make sense to incorporate these techniques so that we too can present a sense of narrative, along with it emphasising the conventions anticipated by our target audience.